![]() ![]() After all, what good is your video if nobody finds it?Ĭaptioning your YouTube videos yourself is usually a cost-effective way to reach your viewers. Videos with captions and transcripts get found more easily and tend to have increased engagement. The Web Content Accessibility Guidelines (WCAG) 2.1 are the most prominent accessibility standards, helping websites and businesses stay accessible and in compliance with laws like the Americans with Disabilities Act, stating that any audio content, including videos, movies and podcasts, must contain captions. This boosts audience usage and encourages viewers to continue engaging with the platform. Or, if viewers are in a setting where sound isn’t allowed, closed captions let them still view the video. If English isn’t someone’s first language, for example, seeing written text with the spoken language can be very helpful to understand it. Closed captions aren’t just for people with hearing disabilities. This means that closed captions can notably increase your audience, expanding your video’s reach and impact. Without closed captioning, many of those people would not be able to fully understand or appreciate your video. Forty-eight million Americans report having some degree of hearing loss. It accommodates people with disabilities.“Closed” means the captions only appear when activated by the viewer. Closed captioning, the visual display of the audio component of video programming, allows people to read spoken dialogue, as well as non-speech information, like music or sound effects. YouTube addresses these questions head on with closed captioning. But why is this important? And how can you ensure people watching your video can fully process the content? People want to ensure everyone, regardless of ability or background, can understand their videos. With more and more digital video content available, video accessibility is also becoming more of a priority. This includes platforms like Netflix and YouTube - the latter of which receives over 72 hours of uploaded video a minute. According to Statista, the number of digital video viewers in the United States is currently at around 228 million, with projections at 236 million by 2020. Amazingly, online videos are still growing and aren’t going away anytime soon. ![]()
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